Process before product
We design around your workflow, users and exceptions rather than forcing a generic template onto the business.
A software company that starts with the work, not the template
Softera is a Multan-based software company that builds custom websites, ERP, CRM, web applications and mobile apps designed around real business workflows across Pakistan.
Who we are
Softera is a Pakistan-based software company that designs and builds business systems around real workflows — websites, CRM, ERP, web applications and mobile apps.
We work with teams that need software shaped around their operations: accounting and inventory, distribution, customer management, and field-ready mobile tools. Products like Softera App, Graphics ERP and Dine360 are live on Google Play and the Microsoft Store.
- Office
- Main Gate, WAPDA Town Phase II Block M, Multan 60650, Pakistan
- Hours
- Mon–Fri: 9am–5pm
- Phone / WhatsApp
- 0313-6055160
Development philosophy
Business systems, not brochures
Softera builds operational software: web applications, CRM, ERP modules, accounting views and mobile tools.
Clear commercial scope
Version one is defined. Later modules are planned, not promised as an unlimited feature list.
Built to expand
The same architecture can later support customer accounts, quotations, invoices and payments without starting over.
Team
Owais Raza
CEO & Full Stack Developer
CEO · Project Manager · Full Stack Developer
Leads Softera’s software delivery, project management and full-stack development.
Shehriyar Qamar
Digital Marketing Manager
Digital Marketing Manager
Manages Softera’s digital marketing and client communication channels.
Industries we already work around
Agribusiness & Seed Distribution
Inventory, distribution, field operations and accounting systems for seed, pesticide and agri-input businesses.
Manufacturing & Wholesale
Production, stock, sales and reporting software for manufacturers and wholesale traders.
Food & FMCG Distribution
Order taking, route tracking, invoicing and stock control for distribution-led businesses.
Professional Services
Operational software and web systems for firms that need structured records, reporting and client workflows.
Process
01
Discover
We examine how the business actually operates: people, records, exceptions, reporting and the problem that needs to be solved.
02
Scope
We define version one: modules, users, integrations, constraints and what is intentionally left for later.
03
Design
We design the workflow, data and key screens around the jobs staff will repeat every day.
04
Build
We implement the system in reviewable stages so you can see the software taking shape against the agreed scope.
05
Launch
We put the system into use with the people who will run it, including access, data and practical handover.
06
Support
After launch, we refine based on real use. Additional modules can be added once the first workflow is stable.